Meet Michelle Zheng, a Beijing-based Korean-Chinese entrepreneur and the visionary founder of Elive --a wellness-driven brand under Beijing Tanguo Cultural Co., Ltd. With a deep passion for organic living and cross-cultural connection, Michelle is on a mission to share the essence of natural beauty, health, and balance with the world.

What connects Michelle’s work — and where her mission truly lies — is the belief that beauty and wellness should be natural, accessible, and empowering. Through organic products and cross-border partnerships, she hopes to inspire more people to embrace authenticity and health, while creating a global ecosystem of trust and collaboration.